Quick summary

Entrepreneur

I love designing products, businesses and generating value for people.
It feels like being a kid again.
With the world acting as a playground.

It's so amazing to see how society use, love and benefit from something that you created today.
Just yesterday it was a weird idea in your head... And here we are now.
Beautiful.

Trilingual

Can communicate with and fluently understand nearly 2 billion people on the Earth.

English (~1.5 billion speakers)
Ukrainian (~47 million speakers)
Russian (~265 million speakers)

+ basic command of Interslavic language
(covers ability to be understood by ~ extra 100 million who can speak Belorussian, Bosnian, Bulgarian, Croatian, Czech, Kashubian, Macedonian, Montenegrin, Polish, Rusyn, Serbian, Slovak, Slovenian, Sorbian (i.e. Lusatian, Wendish)

Areas of interest and competence

✨✨✨Experience design
"Wrapping" products and businesses into something that looks and feels tasty.
(Branding, service, customer journey and experience, wow effect and value communication)

🕹Gamification

🧠Psychology

🤖Automation

... Random and not very Facts


᠅ Bachelor's degree in social psychology;

᠅ Favorite sport to play and watch — freerun;

᠅ Don't drink alcohol and never tried;

᠅ White belt in Aikido ✊👊;

᠅ Favorite food: mashed potatoes.
Obligatorily with warm fresh bread (with a slice of cheese), eggs, onions and  dispensed seasalt on a separate area of the plate. Potatoes could be topped with sour cream or better yet with a dense greek yogurt. Optional vegetables like cucumbers or tomatoes on the side of the plate are welcome.

Professional Timeline

Since 2019

Since 2019

Creative agency "Outstandly"

CEO

Outstandly.com

Branding | Futuristic websites | Visuals for games

A kid of my previous venture who outgrew its parent.

Every day we work with our clients to make their products and businesses look and feel amazing.

Be it a branding for a brand new product, refreshing the old one or designing a catchy ad to actually evoke curiosity around the product — we got everything covered.

Professional and intriguing imaging works wonders (and makes sales).

When someone is deciding between our client and someone else — the buyer will pick our client.

Branding | Futuristic websites | Visuals for games

Kid of my previous venture who outgrew its parent.

Every day we work with our clients to make their products and businesses look and feel amazing.

Be it a branding for a brand new product, refreshing the old one or designing a catchy ad to actually evoke curiosity around the product — we got everything covered.

Professional and intriguing imaging works wonders (and makes sales).

When someone is deciding between our client and someone else — the buyer will pick our client.

2016-2019

Game Art studio "Ponylab"
CEO

This started very randomly.

I saw that my friend (back then, today girlfriend) Oksana Danyliuk, had published a beautiful illustration. It looked like a screenshot from a fun game.

She was an amazing artist even at that time, with a lot of years of experience. But before we started working together, she mostly drew personal portrait commissions for a couple bucks for local people.

I offered to establish a partnership, where I would take this thing digital and source for clients, getting my percent from each sale.

Then we transformed this deal into establishing a company brand. The first years were tough. Hardcore tough. We barely survived. But with each passing month the situation became better.

After ~4 years we felt like the current brand was holding us down. As we grew, our clients started coming back and requesting different stuff for their businesses:  branding, ads, pitch deck designs, etc. The decision to rebrand into a boutique creative agency — "Outstandly" was born.

We were finally able to get rid of a weak brand and start offering two new services except visuals for games — branding and ads for all kinds of businesses.

Summer 2016

French creperie van in Ivano-frankivsk, Ukraine

Summer 2016

French creperie van in Ivano-frankivsk, Ukraine

Very interesting experience of doing a "boring traditional" offline business.

It was fun though. In summer. But when Autumn came, you got forced through the good old mantra from restaurant industry moguls: "location, location, and location again".

Unfortunately, people don't tend to walk and party in parks in autumn as they do on warm summer nights. So you're an idiot, Serge, for not predicting it :)

This hit me hard, but it led me to something bigger.

So yeah, fun experience. Those 3-4 months of seasonal fun took me around a year to really recover and get rid of the debt once unpredicted (lol) Autumn came.

But summer was fun.

Very interesting experience of doing a "boring traditional" offline business.

It was fun though. In summer. But when Autumn came, you got forced through the good old mantra from restaurant industry moguls: "location, location, and location again".

Unfortunately, people don't tend to walk and party in parks in Autumn as they do on warm summer nights. So you're an idiot, Serge, for not predicting it :)

This hit me hard, but it led me to something bigger.

So yeah, fun experience. Those 3-4 months of seasonal fun took me around a year to really recover and get rid of the debt once unpredicted (lol) Autumn came.

But summer was fun.

2008-2016

Sports
Also odd projects

2008-2016

Sports.
Also odd projects.

Most failed. Some made little to no money.

But a lot of experience.

Some of them:

* frerunning/acrobatics shows and competitions;

* freelance photography and videography;

* chat platform targeted for mobile phones branded as a virtual town (with its mayor, police, local newspaper, casino, places for people to chat and spend time nicely, far away from reality);

* text game (visual novel);

* very weak book on kinesics on Amazon (the market wasn't really saturated back then, so even after a lot of years, I'm still getting a few cents every couple of months). If the book had been any good, it could've been huge;

* organizing social sports events/gatherings where active people can meet new friends, love and spend time nicely. The local government noticed us and provided a little grant for most active members to visit a social health resort in the forrest and offered help for future events.

Most failed. Some made little to no money.

But a lot of experience.

Some of them:

* frerunning/acrobatics shows and competitions;

* freelance photography and videography;

* chat platform targeted for mobile phones branded as a virtual town (with its mayor, police, local newspaper, casino, places for people to chat and spend time nicely, far away from reality);

* text game (visual novel);

* very weak book on kinesics on Amazon (the market wasn't really saturated back then, so even after a lot of years, I'm still getting a few cents every couple of months). If the book had been any good, it could've been huge;

* organizing social sports events/gatherings where active people can meet new friends, love and spend time nicely. The local government noticed us and provided a little grant for most active members to visit a social health resort in the forrest and offered help for future events.

For now.

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